Smokeworks Taphouse is known for 3 things: BBQ, Beer, and Bluegrass. The wordmark features an image of a large piece of wood with the restaurant's name burned into it, creating a rustic and handcrafted feel. This also suggests the use of wood-fired grilling and smoking in the BBQ cooking process and gives a sense of authenticity and tradition to the restaurant's brand. Finally, the logo includes a microphone, which reflects the live bluegrass music aspect of the restaurant. This brings a retro or vintage feel to the design.
The design process for the Smokeworks Taphouse logo is all about crafting an emblem that encapsulates the essence of this BBQ restaurant. It marries the rustic charm of traditional BBQ joints with a touch of class, reflecting the live music, great BBQ, and craft beer offerings. The logo will be inviting, memorable, and carry an air of authenticity, drawing patrons into a warm and hospitable dining experience.