SCOTT CASEY

SCOTT CASEY

SCOTT CASEY

Overview

Overview

Overview

The T48300IN Tower Fan Carton is a visual representation of innovation and enhanced air movement. The design emphasizes the fan's tall stature and expanded comfort zone. The ionizer feature ensures the fan is not just circulating air but also contributing to a fresher and cleaner indoor environment, making it an enticing choice for customers seeking a powerful and versatile cooling solution in India.

Approach

Approach

Approach

The design process for the T48300IN Tower Fan Carton involves a thoughtful blend of cultural aesthetics, visual appeal, and clear communication of the fan's features. The goal is to create a carton that resonates with the Indian market, incorporating cultural elements while showcasing the fan's functionality through a well-balanced color palette. The color palette is carefully curated to align with the cultural context. Tan serves as the primary background color, symbolizing earthiness and warmth, while the green and burgundy accents represent strength and growth respectively.